The platform is rolling out a fresh option that allows them to lessen the amount of AI-made media appearing in their streams. This initiative comes as the service disclosed that it now features in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale launch. This development comes amid a rise in AI-generated material, fueled by emerging AI video creators.
AI Content on Other Platforms
Recent reports that approximately a tenth of the quickest rising content creators on another major platform exclusively feature clips produced artificially. A considerable share of this content is considered low-quality AI content, a label for inferior, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, from AI artwork to science explainers, and we aim to give people the ability to see more or less of that, according to their own choices,” stated a company executive.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its network labeled as artificially created. In total, more than 100 m pieces of content are added to the platform daily, making clips made by AI a limited portion of its complete catalog.
Customizing Your Feed
Users will be able to decrease or raise the amount of artificial media they view by using the content preference setting in the platform and picking “AI-generated content”. Additional categories that are already be adjusted under the tool include current affairs, style, cosmetics, and dance.
Platform Guidelines
The platform’s policies require users to label “realistic” AI-made content, and it forbids harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be removed under its community policies.
Furthermore, the app will now apply an AI-generated watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for spotting AI-generated material. This action is designed to stop users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally introducing a $2 million educational fund for experts and groups to develop informative material about responsible artificial intelligence. This program will assist educational bodies dedicated to educating coding and technology.
Platform Protection
The video-sharing app has defended its content review process, following controversy over plans to lay off hundreds of review team members in the United Kingdom. TikTok is set to cut a significant number of roles in its content moderation division in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but AI can protect employees by eliminating the most harmful content prior to it has to be seen by staff. TikTok announced a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to the use of its AI tools.
We believe it is crucial to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to limit contact with unsafe media as swiftly, which is where a extensive automated help is really helping us process content quickly.”
